About the Company
Founded in Newtownards, we proudly serve bathroom retailers across Ireland and the UK. While we operate within the broader mid-market interiors sector, our brand is positioned in a more specialist space - offering a curated, design-led product range backed by personal service and trusted partnerships.
We are recruiting for a Digital & Content Specialist to lead the day-to-day presence of our brands across social, email, and web platforms.
Role Overview:
Reporting to the Head of Marketing, you’ll bring together visual, written, and multimedia content to drive engagement across digital channels, with a particular focus on steady, high-quality delivery that supports retail, consumer, and brand-building goals.
This is a hands-on, collaborative role - ideal for someone who enjoys bringing stories to life through visual and audio content, while keeping a close eye on content performance and brand alignment.
Key Responsibilities
Digital Content & Social Media
- Plan, schedule, and publish consistent content across Instagram, LinkedIn, Facebook, Pinterest, and YouTube
- Work with the team to develop a steady supply of brand-aligned and consistent digital content, including imagery, graphics, audio, and video
- Collaborate with the Head of Marketing to align content with wider brand strategy and campaign messaging
- Stay up-to-date with platform updates, content trends, and emerging formats to ensure the brands remain relevant and innovative
Email Marketing
- Build and manage email campaigns via Mailchimp
- Segment audiences and align sends to campaign goals and product launches
- Collaborate with team on messaging, visual layout, and calls to action
- Report on campaign performance and suggest areas for optimisation
Website & CMS
- Create and update pages in Craft CMS (training can be provided)
- Work with internal teams and external developers on content updates and formatting needs, ensuring brand consistency
Visual, Design & Audio Production
- Create and edit video, photography, and digital visuals for use across campaigns, social media, email, and web
- Adapt design templates or create new layouts in Canva or Adobe tools that align with brand guidelines
- Capture and edit content from events, showrooms, and behind-the-scenes brand moments
- Liaise with colleagues, retailers, and external partners to source or create visual and audio materials
- Maintain a growing library of multimedia assets for internal and external use
- Identify equipment/software needs and recommend upgrades as needed to ensure quality
Reporting & Campaign Support & Insight
- Track content engagement across platforms and report monthly on performance
- Use analytics and user data to refine content direction and digital strategy
- Feed insights directly to the Head of Marketing and contribute to quarterly content reviews
- Assist in coordinating campaign timelines and rollouts across social, email, and web
- Work alongside the Head of Marketing and Marketing Executive to support integrated campaign delivery across brands
Campaign & Brand Collaboration
- Work alongside the Marketing Executive to deliver campaign content
- Contribute to integrated digital communications plans
- Support product launches, promotions, and retailer-led content needs
- Provide digital support internally and externally, including event content capture
- Maintain and organise shared digital asset libraries for internal and partner use
Skills & Experience
Essential Criteria
- 2+ years in a digital content or marketing role
- Experience with social media content planning, creation, and publishing for business
- Can demonstrate strong writing and content editing skills with a good feel for tone and audience
- Proven photography, video, and audio content creation skills, including basic video editing
- Strong working knowledge of Canva and/or Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) with an ability to create polished, on-brand visuals
- Familiarity with CMS platforms (Craft experience a bonus)
- Experience with email marketing platforms (e.g. Mailchimp, including building campaigns, audience segmentation, and performance tracking
Competencies
- Analytical mindset – able to interpret performance data and apply learnings
- Organised, proactive, and confident working across multiple priorities
- A passion for design-led brands, interiors, or lifestyle products is a plus